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Vision, mission & values

Our vision

Better lives for older people

Our mission

Creating sustainable communities that provide:

  • Homes older people want
  • Lifestyles they can enjoy, and
  • Care if it’s needed.

To deliver our vision and mission we essentially do three things: we develop new villages, we operate villages and schemes, and we support our villages, schemes and our ‘extra-care’ model through fundraising, advocacy and research.


Our values


We encourage and support our staff to provide outstanding services to our residents.


We show empathy and compassion to our residents.


We work together as one team for the benefit of our residents, staff, volunteers and customers.


We are open, transparent and honest in our dealings with our residents, staff, volunteers and customers.

We are the ExtraCare Charitable Trust

We’re a charity that really does create better lives for older people and not just by building fantastic buildings and providing first class facilities.

We’d like to take this opportunity to say a massive thank you to everyone who has supported our villages, schemes and residents.

This video tells you a little more about ExtraCare and how, as a registered charity, we exist to create better lives for older people.

We hope that you watch and enjoy.

How we’re unique


We are a Charitable Trust.

Our surpluses are reinvested to improve our residents’ lives.

We have no shareholders and are governed by our unpaid Board of Trustees.



Holistic Model

Our holistic model comprises:

• Homes people want

• A lifestyle they can enjoy

• Care if it’s needed

This is unique and research has proven this approach can have life-changing benefits for our residents and their families. It also reduces the pressure on the NHS and social care system.

Mixed Tenure

Our tenure options comprise of:

• Outright ownership (35%)

• Shared ownership (32%)

• Social rent (33%)

This makes our offer affordable and suitable for a wide range of residents and adds to the diversity of our communities.


Our locations are typically:

• 260+ apartments

• 10-15 communal facilities

• 300-400 residents

This scale is unique for the UK and similar to villages in the US, Australia or New Zealand.

Living our values

We’re a charity that really does create better lives for older people, and not just by building fantastic buildings and providing incredible facilities.

Our staff make the biggest difference: working together, living our values, and providing a quality person-centred service to be proud of. By being empowering, compassionate, collaborative and transparent in all we do ExtraCare strives to create a workplace that fully reflects society.

We want our staff to feel empowered to bring their full, authentic selves to work and to be a part of a safe and supportive community.


Download our Guide to ExtraCare below.

Bournville Gardens retirement village