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Corporate partnerships

Charity partnerships

Whether you’re looking to undertake one-off fundraising activities, or enter a longer-term arrangement, our approach to fundraising is based on authentic relationships and collaboration. We want to support you to make a difference to older people’s lives in a way that works for you.

We can work with you to develop a curated, bespoke model of support that may include:

1. Company

  • Tax-efficient giving
  • Event sponsorship
  • Matched giving
  • Consultancy & pro bono work
  • Raffle prize donation
  • Gifts in Kind

2. Colleagues

  • Company days
  • Volunteering
  • Payroll giving
  • In-house fundraising
  • Challenge events

3. Customers

  • Donation points
  • “Add a donation” at till
  • Cause-related & joint marketing/products
  • Add a donation” at online checkout
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Giving through your salary

Looking for a simple and powerful way for raising money and improving the lives of older people? Take a look at our Payroll Giving or Microhive (Pennies from Heaven) scheme, and make your small change go further?


Payroll giving

Payroll Giving allows an employee to make a tax-free donation directly from their pay. No bank details are required to sign up and the scheme is easy to set up and maintain. Payroll Giving schemes are operated through Payroll Giving Agencies, appointed by companies to manage the schemes. There is also an opportunity for you to receive a Payroll Giving Charity Mark as an employer, to indicate that you are a responsible employer who celebrates good practice.

Giving through your salary is tax-efficient, as your money is given to us before your tax is calculated.


Microhive (formerly Pennies from Heaven)

Joining Microhive will make your staff’s small change go further. Almost everyone’s monthly salary will have a few pence at the end. It may not look like much on its own, but if your company signs up together then those pennies can mean real change.


How does it work?

Setting up Microhive in your office is really simple. Once you’ve signed up, each employee gets to choose whether they want to be part of it. Then at the end of each month, each payslip is rounded down to the nearest pound. The most you will ever give is just 99p a month, but together you can make that difference you are looking for. This donation is after tax – so we can also claim GiftAid on your donations to help your generosity go even further.

Microhive also work with pension providers. So if you receive a pension, you can give this way too.

If you’re interested in giving your employees the chance to donate through their salary, get in touch with one of our Fundraising Team by email or call 024 7518 5680.

Advantages of working with ExtraCare

Supporting local people

As part of the local community, your colleagues and customers care deeply about their friends, family and neighbours

Colleague engagement

Companies that undertake charitable support and wider CSR/ESG initiatives have been shown to have higher engagement from staff. It increases loyalty, enriches their time at work and grows staff retainment

PR and brand recognition

We’re grateful and proud to partner with companies. We can help you raise your profile, both in the local community and through our digital networks.


New markets

70% of our residents are leaseholders or shared owners, and are [insert information on sociodemographic information]. While we can’t actively promote your products and services to our residents, we can help you access this market.

If you would like to learn more about how we can work together to make lives better for older people whilst furthering your business aims, get in touch with us today at fundraising@extracare.org.uk

Thank you for making life better for older people!

Nurse Laura Standing stands at the counter holding a cup of coffee in Solihull Village

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