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Longbridge Community Prepares for New Retirement Village

The ExtraCare Charitable Trust, who will open a fifth Birmingham retirement village in Longbridge in 2017, have appointed Community Development Worker and Longbridge local Amy Watson to work with the local community before the 260-home Village opens.

This appointment coincides with the unveiling of a foundation stone at the Village (see press opportunity below).

Amy explains that the new ExtraCare Village, on the site of the former car factory, is part of a much larger regeneration effort in the town.

“Longbridge has never had a town centre before, so we’re helping to create a new community. Before, the whole community was centred around the factory. We’ve got a chance now to be place makers, with a mix of retail, education, industry and residential.

“Our Village won’t be a gated community – it’s part of a Longbridge hub! We want to partner with our neighbours so that our residents can access their facilities and local people can benefit from what we have to offer. We’re already in talks with Bournville College about starting a cinema club, and we’ve been asked to be involved in a community gardening project at Longbridge station.”

The Village will offer a range of communal facilities including a bar and bistro, village hall, IT suite, hair and beauty salon, gym and shop. Facilities can be accessed by residents, their families and Longbridge residents. Over 50 activities will be on offer each week, including IT classes, choir singing, gardening and wheelchair aerobics.

Up to 50 jobs will be delivered when the Village opens, with a further 200 jobs on site during the construction phase.

Press are invited to attend as follows:

When: 12-2pm, Wednesday 9th September

Where: Bournville College Conference Centre, Longbridge Lane, Birmingham, B31 2AJ. (Sat nav: B31 2TW) Followed by a visit to the Village site for speeches and photoshoot with partners and local residents.

Opportunity: Pictures and interviews with prospective residents, ExtraCare staff, and partners.

Further information and quotes

Longbridge Village is the final stage in a £200m development programme to build five retirement villages in Birmingham that will house a total of over 1,500 local older people. The project is the result of a partnership with Birmingham City Council. Three Villages are already open across the city and the fourth, Bournville Gardens, is due to open in November.

For many residents, new homes have meant new friends and a new lease of life. The charity gives older people the chance to enjoy a healthier, active and independent lifestyle in communities that are a modern alternative to the traditional care home. The Villages have also become social hubs. Facilities are available to the local community and relationships have been developed with local schools.

132 apartments will be available for shared ownership, 76 for outright sale and 52 for affordable rent. Each apartment will have its own hallway, living room, one or two bedrooms, kitchen and shower room. The majority will also have their own balcony.

Approximately a third of residents within the Village will receive help with care. Dependent on individual circumstances, the Village can support residents with significant assessed care needs, including dementia.

Birmingham City Council’s cabinet member for Neighbourhood Management and Homes, Cllr John Cotton, said: “Our partnership with ExtraCare means that more than 1,500 local older people will benefit from affordable housing and the state-of-the-art facilities will help them to enjoy independence, increased activity and a high quality of life.

“This fifth Village at Longbridge builds on the success of the villages that are now up and running in Erdington, Newtown and Edgbaston with a fourth Village due to open in November at Bournville. I look forward to the fifth Village opening in Longbridge in 2017, providing quality housing for older residents right across the city.”

Christine Addison, Executive Director for the Midlands for the Homes and Communities Agency (HCA), said: “We’re pleased to have provided both land and funding for help make the Longbridge Retirement Village a reality. The retirement village is part of the overall regeneration work underway at the Longbridge site and is also a great example of the HCA’s work to support older people. Developments such as this play an important role in making sure that people can remain as independent as they want to for as long as possible.”

Applications for homes at the Longbridge Retirement Village will open next year, but if you are interested in living in the Village, you can register your interest now by phoning 0870 777 4800 or find out more at


-Notes to Editors- 

About The ExtraCare Charitable Trust: The ExtraCare Charitable Trust enables older people to enjoy a healthier, active and more independent lifestyle in a network of inspirational communities. Founded in 1988, ExtraCare is a registered charity based in Coventry. It operates 3,831 homes within 14 retirement villages and 17 smaller housing developments across the Midlands and the North. Each location has a host of social, health and leisure facilities that are accessible to over 4,400 residents and up to 5,000 older people living in surrounding communities.

ExtraCare's five-year strategy includes a £200m development programme to complete five Villages in Birmingham with the City Council, as follows:

  1. New Oscott Village, Erdington (opened 2010)
  2. Pannel Croft Village, Newtown (opened 2012)
  3. Hagley Road Village, Edgbaston (opened 2013)
  4. Bournville Gardens, Bournville (opens 2015)
  5. Longbridge Village, Longbridge (opens 2017)

For further information, please contact

Richard Tower, Communications Manager
Mobile: 0772 055 3658
T: 02476 506011

Lucy Henson, Communications Officer
Mobile: 0789 105 3062
T: 02476 507926