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Community to learn more about Longbridge Retirement Village

Local people interested in learning more about the new Longbridge Retirement Village, are invited to find out more about the Village next week (see press opportunity below).

Take a first look at the Village on YouTube!

The ExtraCare Charitable Trust will be holding two information days about the 260-home Village, which is due to open in 2017. Local residents have been invited to Bournville College Conference Centre on Tuesday 17th and Wednesday 18th November, between 10am and 4.30pm to learn more about the Village.

The £35 million retirement village will be the Charity’s fifth in Birmingham, with options to buy, rent and part purchase, alongside a superb range of community social, leisure and well-being facilities.

In the Village centre will be a gym and well-being centre, bar and café bistro, shop, hair and beauty salon, village hall, craft and hobby studio, IT suite and library and large-scale greenhouse. Everything is designed to make life easy and enjoyable, helping more than 300 Village residents residents stay active and independent.

Approximately a third of residents within the Village will receive help with care. Dependent on individual circumstances, the Village can support residents with significant assessed care needs, including dementia.

Up to 30 jobs will be delivered when the Village opens, with a further 200 jobs on site during the construction phase.

Each apartment will have its own hallway, living room, one or two bedrooms, kitchen and shower room. The majority will also have their own balcony.

Work began on site in February and the Village is due to welcome its first residents in 2017. Show apartments at the Village will open next year.

Applications for homes at the Longbridge Retirement Village will open next year, but people interested in living in the Village can register their interest by phoning 0870 777 4800 or find out more at

Press are invited to attend as follows:

When: 11am, Wednesday 18th November (other times also available)

Where: Bournville College Conference Centre, Longbridge Lane, Birmingham, B31 2AJ. (Sat nav: B31 2TW) Followed by a visit to the Village site for speeches and photoshoot with partners and local residents.

Opportunity: Pictures and interviews with prospective residents, ExtraCare staff, and partners.


-Notes to Editors-

About The ExtraCare Charitable Trust: The ExtraCare Charitable Trust enables older people to enjoy a healthier, active and more independent lifestyle in a network of inspirational communities. Founded in 1988, ExtraCare is a registered charity based in Coventry. It operates 3,831 homes within 14 retirement villages and 17 smaller housing developments across the Midlands and the North. Each Housing Scheme or Village has a host of social, health and leisure facilities that are accessible to over 4,400 residents and up to 5,000 older people living in surrounding communities.

ExtraCare's five-year strategy includes a £200m development programme to complete at least five Villages in Birmingham with the City Council, as follows:

  1. New Oscott Village, Erdington (opened 2010)
  2. Pannel Croft Village, Newtown (opened 2012)
  3. Hagley Road Village, Edgbaston (opened 2013)
  4. Bournville Gardens, Bournville (opened 2015)
  5. Longbridge Village, Longbridge (opens 2017)

A ground-breaking three-year study with Aston University recently found that care costs are slashed by more than a third and health benefits soar as a result of ExtraCare’s successful combination of health, social care and housing services for older people. Find out more at  

For further information, please contact

Richard Tower, Communications Manager
Mobile: 0772 055 3658
T: 02476 506011

Lucy Clark, Communications Officer
Mobile: 0789 105 3062
T: 02476 507926