Local people were invited to give their opinions about the Coventry-based charity's proposed 260-apartment development, which would be located at Earlsdon Park, near the former Butts Technical College, occupying three acres of a newly-created re-development area.

Over half of the people surveyed said that the area on Albany Road was a good site for a retirement village, and almost all preferred it to other areas under consideration.

Earlsdon residents Michael and Barbara Snape were among those who attended the event at the Jaguar Cars Sports & Social Club, and both said that they were very interested in the idea of a retirement village in the city.

"We've lived in Coventry all our lives," said Michael, 62, "but in the future we might like to move to a home that is easier to manage."

Barbara, who is 64, said that the location of the development was very appealing to her. "I like the idea of being able to stay in Earlsdon. I don't want to have to find a new doctor, for example, especially at this time of life."

She added that the security of the proposed village appeals to her. "I've never slept in a house completely on my own, and I don't think that I would like to start now, if anything happened. And it would be fantastic to be able to go away and not have to worry about anything. Living in the village would make things a lot easier and give us some peace of mind."

Two-thirds of people surveyed said that security concerns are on their minds as they age. In addition, 43 percent indicated that they often worry about what will happen to them if they develop care needs later in life, as over three-quarters have not made financial preparation for support services.

Up to 24 hour care would be available to village residents, delivered by ExtraCare's qualified staff team. An award-winning well-being service and specialist dementia centre would also be located within the Village Centre.

The Village would also include a well-being suite, restaurant, library, café bar and lounge, IT suite, hairdressing and beauty salon, gym, craft room, and an external bowling green.

ExtraCare already operates three successful housing schemes in Coventry: Humber Court in Abbey Park, Willowbrook in Canley and Princethorpe Court in Binley. These schemes will continue to operate as normal alongside the new village development.

ExtraCare expects to apply for planning permission for the Coventry village in 2012, and it could be home to over 350 local older residents by 2015.

Picture: ExtraCare's Chief Executive Nick Abbey, prospective residents Michael and Barbara Snape, and Coventry's Cllr Tony Skipper at the consultation day for ExtraCare's proposed new retirement village in Earlsdon Park, Coventry.

See concept images on Flickr.

Read the Frequently Asked Questions.

-Ends-

-Notes to Editors-

185 people answered anonymous survey questions in seven sessions throughout the day.

Around 44% live alone, and two-thirds said that they were concerned about the safety and security of their home as they age. 76% said they had made no financial preparations for care services later in life, but 43% often worry about what will happen to them if they develop care and support needs.

52% said that the Earlsdon Park site was a very good site for a retirement village.

The ExtraCare Charitable Trust: Founded in 1988, The ExtraCare Charitable Trust is a registered charity, based in Coventry. The Charity operates 11 retirement villages and 17 smaller housing developments across the Midlands and the North.

Each ExtraCare resident can expect a safe, secure future, renting or buying a spacious and affordable home with award-winning care and a wide range of social opportunities to enjoy.

The charity already operates three successful schemes in Coventry: Humber Court in Abbey Park, Willowbrook in Canley and Princethorpe Court in Binley.  www.extracare.org.uk

For further press information: Lucy Henson, PR Officer, Mobile: 0789 105 3062, T: 02476 507926.  lucy.henson@extracare.org.uk