The ExtraCare Challenge has now been officially launched for
2012 by Mr Moorcroft. It is a celebration of activity, health and
social opportunity in later years.
Involving a mix of activities (including gyms, running, and
cycling) and transportation (including hot air balloons, boats, and
beds on wheels), the ExtraCare torch begins its five-month journey
in Gloucester in February and works its way to Milton Keynes in
July, stopping off in Coventry between the 14th and 28th June.
Residents from Princethorpe Court, one of ExtraCare's Coventry
retirement schemes, joined Mr Moorcroft at the Charity's head
office to launch the plan, along with ExtraCare activities staff
from around the country.
Norman Manning, 88, said that everyone should make an effort to
be more active. "Do what you can when you can!" he said. "You don't
need to like it, just do it!"
He and his friend James Tomlinson (78) said that the ExtraCare
Challenge has brought them closer together as they are now working
together to keep active.
Mr Moorcroft praised ExtraCare staff for their hard work with
older people in the local area. "I'm delighted with everything
you're doing," he said. "You're giving people their Olympic and
Paralympic moment and I'm really grateful for that. There's a
massive initiative right now to get young people to take part, but
we should also be trying to make an effort with older people and
you're already doing it."
He added that the Olympic flame has a long history, and said he
was glad ExtraCare residents were choosing to hold their own torch
"The flame represents so much: ambition, pride and hope. That
flame has burned inside your residents for many years and as you
get older there's no reason why that flame should burn any less
Mr Moorcroft also presented ExtraCare staff with a certificate
from Seb Coe, Chair of the London Organising Committee of the
Olympic Games and Paralympic Games.
Lord Coe said: "The ExtraCare Challenge is encouraging older
people around the country to fulfil their potential. I am proud
that with the help of partners such as ExtraCare, we are delivering
our vision to use the power of the Olympic Games and Paralympic
Games to boost participation in sports and other physical
Nick Abbey, Chief Executive of The ExtraCare Charitable Trust,
said he was looking forward to the ExtraCare Challenge. "It is a
clear demonstration of our collective drive and imagination that we
should unite and bear ExtraCare's own Olympic torch from scheme to
village and village to scheme - travelling to 29 sites, with
thousands of miles and countless activities involved - culminating
in a grand celebration at our brand new Shenley Wood Village next
summer. I suspect it will be one heck of a trip!"
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Picture: Coventry's former Olympian Dave Moorcroft
(centre) attends the ExtraCare Challenge 2012 Launch with residents
from Princethorpe Court, Norman Manning (88) and James Tomlinson
See more pictures on Flickr!
-Notes to Editors-
About The ExtraCare Charitable Trust: The ExtraCare
Charitable Trust enables older people to enjoy a healthier, active
and more independent lifestyle in a network of inspirational
communities, as alternatives to nursing homes. The Charity operates
12 retirement villages and 17 smaller housing developments across
the Midlands and the North, including Princethorpe Court, Humber
Court and Willowbrook in Coventry. Each ExtraCare resident can
expect a safe, secure future, renting or buying a spacious and
affordable home with award-winning care and a wide range of social
opportunities to enjoy.
- ExtraCare is dedicated to improving the health of all residents
through regular activities and the award-winning Well-being
Service. On average, residents achieve a five percent improvement
in health in their first year of living in an ExtraCare scheme or
- The ExtraCare Challenge is part of ExtraCare's Activities
Programme and is encouraging residents to get active and get
involved in the run-up to the 2012 Games.
- The ExtraCare Challenge has been granted the Inspire mark by
the London 2012 Inspire programme, which recognises innovative and
exceptional projects that are directly inspired by the 2012 Olympic
and Paralympic Games.
- As part of The ExtraCare Challenge, each scheme and village
must clock up 1,000 miles through running, rowing, archery - or
anything else they can think of! Non-strenuous activities are also
being planned to allow all residents to get into the spirit of the
Games. The Charity hopes that, for many of the residents who are
taking part, there will be health benefits and memories that last a
- Residents will also be able to "bid" for tickets to see events
at the London 2012 Olympic and Paralympic Games by doing something
else new: producing a short video explaining why they should have
the chance to go.
- Residents have already taken part in over 60 different
activities as part of the Challenge, including zumba, horse-riding,
boxing, hockey, and sailing. They've built an Olympic stadium out
of LEGO®, made smoothies using an exercise bike, and even driven
round the countryside on a motorcycle while carrying a replica of
the Olympic torch.
For more information, please visit
About the Inspire programme: The Inspire programme
is run by the London Organising Committee of the Olympic Games and
Paralympic Games. It is an opportunity for everyone to be a part of
the London 2012 Games - a broad participation programme spanning
sport participation, education, sustainability, volunteering, and
business opportunities & culture. New opportunities are being
created to inspire young people and encourage the whole of the UK
to join in. The Inspire programme has awarded over 1,400 different
projects the Inspire mark.
For more information, please visit http://www.london2012.com/inspire-programme
For further information, please contact:
Lucy Henson, PR officer
0789 105 3062