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Bowled Over By Village Sales Success

17 February 2010

ExtraCare Charitable Trust sales staff, at Nottingham's Lark Hill Village, have reported strong demand for homes at the newly-opened retirement scheme, the largest of its kind in the UK, with 200 of the 244 purchase properties now exchanged within six months of opening.

Portrait - Bowling

Only one of the 327-home mixed tenure village properties is still to be reserved and there is already a significant waiting list for rental properties with the final 44 sales conversions accelerating to completion at 18 exchanges per month.

Last November, new residents June (79) and Doug Wood (79) moved from their Clifton home to a part-purchase, one-bedroom Lark Hill apartment with kitchen, living room, shower room, and patio area overlooking the Village grounds. They have access to 18 health and leisure facilities including a gym, restaurant and craft room, and up to 24-hour assessed care is available through the Village's qualified care team should they need it.

They first became interested in the Village ten years ago, but their interest grew after Doug, a retired personnel manager, became unable to drive. Keen that they should not become isolated and aware that they may need help in the future, the couple made the decision to move after they talked with residents on a tour of another ExtraCare Village in Milton Keynes.

Escorted by ExtraCare staff through a co-ordinated sales and move-in programme, they also received specialist welfare advice (which has found £295,000 in unclaimed benefits on behalf of potential villagers), support with preventative healthcare and membership of a 300-strong Lark Hill Friends Club which introduced prospective residents to the community.

Moved-in since November 2009, Doug and June are delighted with their new home. But both feel that 'lifestyle' played a significant part in their decision to live at Lark Hill. Doug is now starting up a short-mat bowls team in the Village Winter Garden whilst June is pursuing card making and ceramics in the craft room. Their grandchildren regularly join Doug to play snooker.

Comments Doug: "There is a culture here of people caring for one another, with more than plenty to do. We like the property we've chosen, our children have peace of mind, we've made the right choice."

Village sales advisors Rebecca McNamara and Julie Hughes both live in nearby Clifton and have worked on the sales programme for two years.

Julie comments: "Some residents at Lark Hill had not moved for over fifty years and for some it was a daunting prospect, especially during a recession. The Team's approach was to consider all of a person's needs and stand beside them throughout their sale, every step of the way."

Rebecca adds: "The Village's opening really boosted sales. With the leisure facilities in the Village Centre up and running, the place is alive with activity and offers an impressive welcome - especially for those seeking an affordable alternative to the traditional retirement home."

Contact Richard Tower, PR Manager at ExtraCare on M: 0772 055 3658,
richard.tower@extracare.org.uk. www.extracare.org.uk